OBJECTIVE
The objective of this project was to create a distinctive logo and packaging design for a coffee brand bag. The goal was to reflect the rich, robust flavor of the coffee while ensuring the design stood out on store shelves.
PROCESS
To begin the project, I first selected a flavour for the coffee, opting for vanilla hazelnut. I then started sketching elements that represent this flavor, such as vanilla flowers and hazelnuts. Using Illustrator, I turned these sketches into clean, scalable vector graphics. Finally,
I added colors and refined the design in Photoshop, ensuring the packaging conveyed the rich, inviting essence of vanilla hazelnut coffee. This process allowed me to create a cohesive and visually appealing logo and bag design.
MEDIUM/TOOLS USED
Illustrator | Photoshop
