OBJECTIVE
This project aimed to create distinctive beer labels for bottles and then design an advertisement to promote them.
PROCESS
For the process, I decided to draw inspiration from totems, reflecting the Canadian heritage of this specific craft beer. I created all the illustrations in Illustrator, incorporating a different totem for each beer that symbolizes the cultural history and matches it to the flavour. Each beer flavour was matched with specific colours too to enhance its distinct identity and appeal. This thoughtful approach ensured that the beer labels were not only visually striking but also culturally resonant. After finalizing the labels, I designed an ad campaign that highlighted these unique elements, effectively promoting the brand and its craft beers.
MEDIUM/TOOLS USED
Illustrator | Procreate
