OBJECTIVE
The objective of this project was to create a cohesive branding package for a craft beer company, which included a logo, beer labels, and a table talker.
PROCESS
For this project, I began by researching different beer logos
and understanding what makes craft beers unique, focusing
on their artisanal quality and distinctive flavours. For each beer flavor, I illustrated the key ingredients in Procreate, incorporating these illustrations into the label design to highlight the unique characteristics of each brew. For the table talker, I used an eye- catching font to promote the beers and feature the deal of the day, ensuring it would attract customer attention in a bar or restaurant setting. This process allowed me to create a cohesive branding package that effectively showcases the craft beer company’s identity and offerings.
MEDIUM/TOOLS USED
Illustrator | Photoshop | Procreate
