OBJECTIVE
The objective of this project was to create a distinctive logo and packaging design for a hot sauce brand. The aim was to capture the essence of the product’s fiery flavor and ensure the design stood out on crowded retail shelves.
PROCESS
To begin the project, I researched various hot sauce flavours and analyzed packaging inspiration from different brands to understand market trends and standout elements. I chose a habanero pineapple flavor, which influenced my design choices. I selected a vibrant color palette of yellow and red to reflect the tropical and fiery nature of the sauce. The final design featured an illustration of a pineapple spitting fire, capturing the unique blend of sweet and spicy. This cohesive approach ensured the logo and packaging were both
eye-catching and representative of the product’s essence.
MEDIUM/TOOLS USED
Illustrator | Dimensions
